Tutorial · 8 min
Turn a product photo into a selling video
One product photo in, one premium 5-second clip out. This is the highest-ROI H3 Max workflow for e-commerce.
Step 1 — Choose the right source image
Use a clean, in-focus photo on a solid background. Product crops with light shadows work best. The subject motion follows the photo: if the product is dead-centred and sharp, the animation will be stable.
Step 2 — Pick a camera move
- Turntable: "Slow orbit around the product, studio lighting" — classic 360° feel
- Dolly in: "Slow push towards the product, shallow depth of field" — focus the viewer
- Drift: "Gentle camera drift left, soft reflections" — subtle, premium
Step 3 — Set the scene
Keep it product-first: describe the surface, light, and mood around the item. "On a wet concrete pedestal with water droplets, dramatic rim light" beats a bare prompt. Less background detail means less chance the model invents something distracting.
Step 4 — Choose duration and quality
Start at 5 seconds: enough for a reveal, easiest to keep coherent. Use 768p for store fronts and paid ads; 480p for testing angles and A/B concepts. One product photo can yield many candidates cheaply — generate 4-5 variations and pick the best.